organization finds itself in the midst of a public relations crisis
such as an environmental spill, service interruption, labour dispute
or even a clerical error, the financial and reputation consequences
for your organization can be significant. The best solution is to
develop a protocol and system to deal with communications before the
event or issue occurs. Lacking that, you may need an objective third
party with knowledge of the local environment to advise you on
day-to-day communications tactics.
Communications & Consulting will develop a comprehensive
communications protocol that will provide a road map for your staff
during times of crisis. It will help your key personnel communicate
with employees, the media, government regulators and the public. Using
effective key messages, multiple channels,
simulations and proven communication tactics, we will help your
organization not only manage the issue, but use it to your advantage.
If you require a hands-on professional to help you weather the storm
on site, Nexus can also become a key communications counsellor for
organizations conduct their day-to-day public or government relations
through initiatives, meetings, presentations and position papers that
lack a common thread. An important strategy that will help tie all of
these activities together is the development of key messages. A core
set of five to ten messages will help focus your efforts and provide a
consistent image to your audience. This is especially important when
you are dealing with complicated issues in a large organization with
multiple stakeholders. Depending on the goal and implementation, key
messages can remain in place for a long period of time, or during the
relatively short course of an issue or campaign.
objective third party, Nexus will help you develop a set of key
messages for your senior executives, sales team, media reps, PR staff
and government relations officers. As part of a campaign or a
long-term strategy, the messages will deliver faster results that
closely align with your organization's goals.
experience shows - Nexus has developed key messages for:
multi-billion dollar bid for municipal environmental services
national healthcare provider for internal employee relations
hospital-based healthcare provider offering services to companies
and government agencies
international consumer products manufacturer for a new education
national transportation provider's community relations efforts
land owner targeting large industrial clients
us for more information on these services.